Notes on data processing in connection with Google Analytics
On behalf of the website operator, Google will use the information collected to evaluate the use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet (Art. 6 para. 1 letter f DSGVO). The legitimate interest in data processing lies in optimising this website, analysing the use of the website and adapting the contents. The interests of the users are adequately protected by the pseudonymisation.
Google LLC. is certified according to the so-called Privacy Shield (list entry here) and guarantees an appropriate level of data protection on this basis. The data sent and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 50 months. Data whose retention period has been reached is automatically deleted once a month.
The collection by Google Analytics can be prevented by adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be refused at any time with effect for the future. The corresponding browser plugin can be downloaded and installed under the following link: https://tools.google.com/dlpage/gaoptout.
The visitor can prevent the collection by Google Analytics on this website by clicking on the following link. An opt-out cookie is set to prevent future collection of data when visiting this website.
Further information on the use of data by Google, setting and objection options, can be found in the Google data protection declaration (https://policies.google.com/privacy) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).